Founded in 2002, Gizmodo is a blog that covers design and technology, alongside nods to various fields of science and politics. Initiated by Peter Rojas, the blog quickly rose to fame. It expanded its reach globally through partnerships, offering its content in several European languages such as French, German, Spanish, and Portuguese.
Gizmodo primarily generates its income from advertising. Its homepage, which represents its most valuable online asset, doesn’t overwhelm with ads but strategically places them. For instance, a prominent ad at the top is accompanied by sidebar ads from the same advertiser as you scroll, with these ads repeating and concluding with a significant ad at the bottom. Pages that follow tend to display a diverse array of ads, likely tailored to the viewer’s past site interactions.
